Swipe Telecom has just announced its new online-only brand Elite to offer premium smartphones only. Company also confirmed that first smartphone in Elite brand will be launched in August. Smartphones under this brand will be priced in between INR 5,000–INR 15,000 range. Swipe will launch new phone in this brand in every two month. As the Elite is online-only brand, these phones will be sold exclusively online.
Swipe says that more than 50% of the Indian population is in youth and majority of them want to have a premium phone. So, company decided to target these consumers to improve its sales and reach.
Mr. Shripal Gandhi, Founder & CEO of Swipe Technologies said, “There is a growing demand for our products online and the traction has increased by almost 200% during the last year. With changing purchasing patterns of the smartphone users, Swipe’s upcoming offering through this new brand Elite will be available for sale only on e-commerce websites. The idea is to introduce a premium and superior smartphone that caters to extremely aspirational and tech savvy high-end youth segment.”
Swipe is also looking to spend 2 million USD on marketing and promotional activities.
