Indian Railway Catering and Tourism Corporation (IRCTC) has partnered with MyDala to provide recent offers and deals across various categories to its users. Company recently partnered with Amazon for offering shopping and Paytm for quick payments from Paytm wallet.
IRCTC has launched a dedicated portal mydala.irctc.co.in which will offer deals to users who book tickets from IRCTC. This will bring millions of IRCTC users to Mydala but we cannot confirm how IRCTC will get benefit. There must be some kind of affiliate partnership between both companies.
This dedicated portal is just a part of Mydala with IRCTC branding. IRCTC has also added a link saying “MyDala Deals” on its homepage.
Dr. A K Manocha, Chairman and Managing Director, IRCTC said, “The Railway Budget for 2015 focuses on delivering a sustained and measurable improvement in customer experience. This tie-up will give millions of our travellers and customers the benefit of not just booking their tickets but also plan their onward journey. It’s another step towards IRCTC’s commitment to its customer’s satisfaction. We are very happy with our partnership with mydala and are confident of the success of this platform.”
In past few months, IRCTC tried various things to make its platform better. It improved its servers to offer better ticketing experience. It has added Paytm wallet for payment and partnered with Amazon for offering shopping. It also partnered with Dominos for Pizza delivery in selected stations. It has also started offering tickets on cash on delivery.
We can also expect few more things from IRCTC in coming months.
