Facebook has 40M Active Small Business Pages; Only 5% are advertisers

Facebook for business

Facebook for businessToday, Facebook confirmed that there are around 40 million active small business pages on Facebook. Facebook confirmed these numbers while announcing few programs for small businesses who usually advertise on Facebook.

Facebook says that number of active small business pages are growing and it has added 10 million business pages in one year. Last year, this number was only 30 million. But the disappointing thing is that only 2 million of them are active advertisers on Facebook. It means only 5% are investing in advertising while other 95% are dependent on organic reach. With the recent changes in news feed algorithm, Facebook page reach has already been declined. So, small business pages are forced to advertise to increase the reach on Facebook.

To increase the advertisers, today Facebook has announced few new things for advertisers.Facebook will host a series of “Boost Your Business” events in the coming months across the United states. It has also rolled out live chat support for advertisers belong to United States, United Kingdom and Ireland. Facebook will add more countries in this list later this year. With these things, it wants to notify advertisers that Facebook is committed to help advertisers. Before this chat support, advertisers had to send an email to Facebook support and wait for a response. This live chat will resolve issues instantly on chat. Facebook is also planning to bring phone support and mobile chat later this year.

Facebook has recently introduced few features in past few months to benefit page owners. It introduced call-to-action button to increase the conversion direct from Facebook page. It shows reach below post to let page owners know how their post performs and which kind of posts do better. Page insights also helps a lot. Most of the businesses only use Facebook for branding purpose and engagement, but recent additions have added many features. So, users can now book appointment, book flights and make purchase on Facebook via call-to-action buttons. Facebook wants business advertisers to become a major income source. This is the reason it wants more pages to become advertisers and take benefit of the social networking platform.

Facebook has around 1.44 billion monthly active users and these users like to interact with pages and other users. So, a good strategy can make your brand virally popular on Facebook. Most of the e-commerce companies and classified companies are taking advantage of Facebook to drive more sales. But they have potential to advertise. Bloggers and content creators are less likely to advertise their content. They usually depend on organic reach. But recent changes will also force them to advertise on Facebook to increase their brand reach.

Do you own a business page on Facebook? If yes, do you advertise on Facebook? Share your views about Facebook advertising with us via comments.

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