Yesterday, Marissa Mayer has announced that Yahoo has 340 million moble users. She also added that company will focus on monetizing mobile traffic. Now, company has announced that it has acquired mobile advertising start-up Admovate. Financial details of the deal has not been disclosed.
“Today, we’re excited to announce the acquisition of Admovate, an advanced mobile ad technology startup. Admovate has created sophisticated technology that helps marketers reach their desired audience at the right time and place.This is especially important for mobile ad experiences that engage consumers on smaller screens,” Yahoo announced.
“This acquisition is part of our efforts to invest further in our ad tech platforms—Apt, Genome, and Right Media—and make buying easier for advertisers and agencies. Admovate’s personalization technology accelerates our capabilities in mobile advertising, and we gain an exceptionally talented technical team. Admovate’s engineers will join our Yahoo! display advertising team in Sunnyvale,” It added.
Admovate also changed its homepage and announced, “We are very excited to share some big news: We’ve been acquired by Yahoo!.”
Yahoo is competing with Google and Facebook in Mobile advertising. All the latest acquisitions hint that Yahoo is focusing on mobile advertisements.
