Docomo and Extent announced free gaming service Let’s Play

Tata Docomo has announced a new partnership with GameTanium, subscription based gaming service provider and launched new service Let’s Play. This new service allows Docomo customers to enjoy unlimited access to full-version games with no advertising.

Tata Docomo customers can subscribe to ‘Let’s Play’ service for a low monthly fee by sending the keyword ‘Play’ as an SMS to 53333 from Android mobile devices. A free three-day trial of the service is also available.

“The emergence of sophisticated mobile devices at affordable prices and wider range of smartphones along with greater wireless mobile broadband penetration has led our customers to expect much more from their service beyond calling and texting. Android is believed to have a rich user interface that adds functionality to the device and increases the overall mobile experience, especially gaming,” said Sharad Arora, head mobility, wireless solutions, Tata Teleservices.

“We are very excited to partner with Tata. As one of the first telecom operators to launch 3G and other advanced services in India, they are truly at the forefront and share our commitment to delivering only the best to customers,” said Peter von Schlossberg, President of Exent. “Since the advent of smartphones, mobile game play continues to grow globally each year and by partnering with Tata, we are pleased to introduce GameTanium for the first time to users in India.”

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