Meredith Corporation, a media and marketing company, engages in magazine and book publishing, television broadcasting, integrated marketing, and interactive media business in the United States, now expanding it’s food media business. It has launched a new website Recipe.com along with the acquisition of Eating wall.
Recipe.com is the website and associated mobile apps will feature more than 20,000 trusted recipes, digital coupons, how-to videos, recipes from cook books and partners as well as an online shopping list.
chairman and CEO Steve Lacy said in a statement, “Meredith already produces great food content across our brands, and food is our top advertising category. In acquiring EatingWell and launching Recipe.com, we’ve added two anchor brands to serve the 75 million American women we engage every month, and the marketers that want to reach them.”
Currently, more than 60 percent of EatingWell’s revenues are said to come from digital sources, licensing and custom marketing. EatingWell CEO Thomas Witschi is joining the Meredith National Media Group as EVP and President.
