TikTok is one of the most popular social media platforms that has a brand value of 66 billion US dollars. This China-based video-sharing social network is owned by ByteDance. The platform lets users upload short-form videos for others to see. On TikTok, you don’t need to have a huge following for getting views. All the videos are pushed to relevant viewers. If the video gets good engagement, it is pushed to an even wider viewer base. So, it is never late to join the platform. If you can make interesting videos, you can easily get views and quickly build followers. The company is one of the fastest-growing social media platforms that also forced other social media giants to introduce short video content. Now we see Reels on Instagram and Facebook. YouTube also has Shorts.
In this detailed article, I will list some of the interesting facts and stats about TikTok. Even if you don’t actively use TikTok, you need to know these facts about the short-video platform.
Facts About TikTok
1. As of Q3 2022, TikTok had more than 1.5 billion active monthly users around the globe. If you also combine the 600 million monthly active users of Douyin (the Chinese version of TikTok), the company has a monthly active user base of more than 2 billion. It is worth noting that TikTok is banned in India where it had more than 150 million users.
2. Most users of TikTok are teens. As per reports, 60% of users of TikTok are aged between 16 and 24 years. 54.1% of global TikTok users are female, and 45.9% are male.
3. TikTok is the most downloaded app. It was also the most popular app of 2022 in the US and UK. If you look at the list of most popular Android and iOS apps of 2022, TikTok tops with 460 million downloads on App Store and 212 million downloads on the Play Store.
4. Khaby Lame is the most followed TikTok creator with over over 157 million followers on the platform.
5. Although Khaby Lame is the most followed person, Charli D’Amelio was the highest-paid TikTok influencer in 2022. She posts dance videos on TikTok and has over 150.6 million followers.
6. Zach King’s Harry Potter illusion is the most-watched video on TikTok. The video has over 2.1 billion views. Zach King is also one of the most popular users on the platform with over 75 million followers. If you look at the top 10 most viewed videos of TikTok, Zach King has four videos on this list.
7. Chinese company ByteDance Ltd. owns TikTok. Te company first release Douyin in September 2016 in China and became very successful. In September 2017, the company expanded the app in Internal markets under the brand name TikTok. For quick growth, ByteDance acquired Musical.ly in November 2017 and merged it with TikTok. All Musical.ly users automatically became TikTok users and their Musical.ly profile became active in TikTok.
8. TikTok was permanently banned in India in August 2020 over security concerns. Everyone knew that the company tracks users excessively to understand user behaviors and serve them relevant videos to keep users hooked on the app. But Chinese platform could also share this data with Chinese government and could also manipulate users with fake narratives. So, the Indian government decided to ban the app in the country.
9. It was reported in 2021 that 54.1% of global TikTok users are female, and 45.9% are male. In 2023, this number should surely be higher.
10. TikTok is used in over 155 countries. Basically, in most parts of the world.
