Alcatel is ready to return to the Indian smartphone market after staying away for seven years. The French brand, which is operated by TCL Communication under a Nokia license, has partnered with Flipkart to sell its upcoming smartphones. These phones will be available on both Flipkart’s main website and its fast delivery service, Flipkart Minutes.
Alcatel says its new smartphones will be made in India and will feature a stylish French design. The company also confirmed that the phones will be available in metro cities as well as Tier II and Tier III towns. This means Alcatel wants to reach a wide range of users across the country.
The brand has shared plans to launch premium smartphones, including one with a stylus. This is something we usually see in high-end phones, so it will be interesting to see what Alcatel offers. The company also mentioned that some of its features will include India’s first patented innovations, though they have not given details yet. If true, this could help the brand stand out in a crowded market.
To support its customers, Alcatel also plans to set up a pan-India service network. Many smartphone brands struggle with after-sales service in India, so this is an important step. Flipkart’s strong reach and delivery network could also help Alcatel grow faster in the country.
In a press release, Alcatel’s Chief Business Officer, Atul Vivek, said that the company wants to offer high-quality phones along with good service. He added that Flipkart’s experience in the Indian market will help them deliver a better experience to users.
The Indian smartphone market is full of strong players like Xiaomi, realme, Samsung, and Motorola. Alcatel will have to offer something different to succeed. If the brand brings phones with great design, good performance, and a fair price, along with strong customer support, it could slowly win the trust of Indian users again.
