Bose, a global leader in audio technology, has made a strategic investment in Noise, India’s popular wearable brand. This also marks Noise’s first-ever funding and was a part of the Series A funding round. Bose acquired minority stakes in Noise.
While the specific figures of the investment and the percentage of stake acquired by Bose remain undisclosed, the collaboration is anticipated to be a game-changer for both companies. Amit Khatri, Co-Founder of Noise, expressed enthusiasm about the partnership, stating, “It’s about the right partnership at the right time, and we firmly believe that our strategic alliance with Bose will be a pivotal juncture in our journey towards revolutionizing the future of the smart wearables realm.”
Khatri highlighted that the partnership with Bose validates Noise’s commitment to innovation and delivering transformative technology.
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Noise is a profitable D2C brand that offers products across several segments including audio. With the backing of Bose, Noise is expected to improve research and design efforts to age with the evolving preferences of Indian consumers.
