LG introduces the Art Lab platform that brings NFTs to its LED and OLED TVs

LG smart TV NFTs
LG smart TV NFTs

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South Korean electronics giant LG has added NFTs to the smart TV platform webOS. If you own an LG LED or OLED smart TV running webOS 5.0 or later, you now get access to LG’s new LG Art Lab app from your smart TV’s home screen. LG Art Lab is a marketplace for buying and selling NFTs directly from your LG smart TV. For now, the platform is only available in the US.

LG Art Lab is based on the Hedera network and uses LG’s Wallypto mobile wallet for keeping digital assets. The platform offers a Drops feature that profiles artists. You can check the previews of their new artwork and provides notifications to help users acquire a dropped NFT.

While browsing the NFTs, it will show you a QR code on the screen. If you want to purchase the NFT, scan the QR code and then open Wallypto app on your phone to finish the purchase. You will also need to purchase USD Coin (USDC) for transactions.

People have already lost interest in NFTs. If you look at NFT transaction data, there’s more than a 95% drop in NFT transactions. Prices of the most highly sought-after NFT collections have also dropped. Still, big companies are exploring different ways to integrate NFTs into their paltforms.

I already wrote an article explaining why NFTs have a bright future despite falling sales volume. NFTs are more than just trading assets. There are several use cases where NFTs could play an important role. So, we cannot ignore NFTs just because people have stopped trading them.

Back in January this year, Samsung also launched a smart TV lineup with NFT trading support. Other smart TV companies could also jump to add NFT trading support soon.

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