Mahindra & Mahindra is the latest company that is entering into the NFT universe. The company will release a series of NFTs based on its NFT. These NFTs will be released in collaboration with Tech Mahindra. Tech Mahindra has made an NFT marketplace called Mahindra Gallery where NFTs will be put for the auction.
This NFT auction is only for Indian citizens who fulfill the KYC norms. If you are eligible, you need to first set up MetaMask & Torus wallet. Then connect this wallet to Mahindra Gallery for payment. Once the setup is done, you can browse and bid for NFTs at Mahindra Gallery.
Also see: Best NFT marketplaces
“The launch of NFTs is another exciting step for us to leverage the next frontier of digital marketing. We will be able to offer a whole new set of experiences to our customers, build communities for our brands and also increase brand awareness and loyalty,” M&M CEO (Automotive Division) Veejay Nakra said in a statement.
The company has also confirmed that all proceeds from this NFT auction will go to Project Nanhi Kali to support the education of underprivileged girls in India.
The winner of the auction will also be invited to the Mahindra Adventure Off-road Driver Training Academy Maharashtra or Mahindra SUV Proving Track Chennai to experience the thrill of 4×4 motoring.
