Twitter ditches Google’s AMP; now redirects to original web pages


Twitter is ditching support for Google’s Accelerated Mobile Pages (AMP). Now clicking on a link on Twitter’s app takes you to the original web page in place of the AMP version. Previously, Twitter apps used to open the AMP version of the web page.

Twitter’s developer support document for AMP publishing also confirms this move.

“We’re in the process of discontinuing support for this feature and it will be fully retired in Q4 of 2021,” reads the document.

AMP pages are lighter than the original web page and are served directly from Google’s servers. So, it takes less than a second in loading the web page while the original could take 2-3 seconds.

Google unveiled AMP with an aim to make web browsing faster on mobile devices. Twitter also added support for AMP to give users quicker access to web pages on mobile devices. Google still lists the AMP version of web pages on mobile search results but started putting non-AMP pages in its Top Stories section recently.

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