Google also launches a short video app Tangi

Tangi by Google
Tangi by Google

Google has also jumped into the short-video apps segment with the launch of Tangi. The app is a product from Google’s in-house incubator Area 120. For now, Tangi is available on the web and iOS.

Google says that the app will allow users to share DIY, How-Tos, beauty tips and other kinds of short videos. You can make videos of up to 60 seconds.

“We only focus on DIY and creativity content. Our platform’s goal is to help people learn to craft, cook and create with quick one-minute videos,” said Tangi Founder Coco Mao in a blog post on Wednesday


For now, you will have to apply for being a creator. The company asks for your existing profile where you share videos. It shows that the company is still testing the app and looking for feedback before opening it to the masses. One can also expect YouTube like monetization option to attract more creators.

Recently Dom Hofmann, the co-founder of Vine, has also launched Vine successor Byte. It is similar to Vine and aims to compete agent TikTok. Instagram has also released Reels and Facebook is also testing Lasso to beat TikTok in the short videos segment.

TikTok has grown really big as a short video platform. It has a big user base that spends hours daily on the platform and the app is also generating good revenue for the company. This is the reason why other internet giants are thinking to try their luck in this segment.