Apple sold more watches than all Swiss watch brands combined in 2019

Apple Watch 5th Gen
Apple Watch 5th Gen

Even if rival brands mock Apple Watch for its battery, consumers around the globe continue loving it. Apple Watch is one of the best Apple products since its launch. Now a report by Strategy Analytics, a research and consulting company, claims that Apple sold more watches than all Swiss Watch brands combined last year.

As per the report, Apple shipped 30.7 million Apple Watches in 2019. This is a jump of 36 percent as compared to the previous year. All Swiss watch makers shipped 21.1 million watches in 2019 that is much lesser from Apple. This number is also 13 percent lesser than their sales in the previous year.

Global Wristwear Device Shipments (Millions of Units)20182019Growth YoY (%)
Apple Watch22.530.736%
Swiss Watch Industry24.221.1-13%

It is worth to note that Apple doesn’t release the Apple Watch units sales figure in the earnings call. Strategy Analytics has acquired data from vendors and sales partners. So, it may not be exact but should be close to the actual figure.

Also see: Best Smartwatches for Men

It is interesting to note that Apple also surpassed the Swiss watch industry in quarterly sales back in 2017 but 2019 was much better for Apple. It ruled the watch industry for the whole year and surpassed its analog competitors.

Apple Watch is popular among younger consumers while Analog wristwatches remain popular among older consumers. Smartwatches not just look good but they also help in achieving fitness goals, be in touch with notifications and more.



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