Google is building a social network again


After shutting down Google+, Google has now started working on another social network. It has quietly launched a new social networking app called Shoelace for a limited number of users. This app was built by a small team in Area 120, Google’s workshop where they work on experimental products.

Shoelace is about meeting new people based on interests and making or joining communities. Google says, “It’s great for folks who have recently moved cities or who are looking to meet others who live nearby.”

Shoelace is currently an invite-only app and developers are launching in New York. They have pattered with select communities for now to test this app.

It also appears that the social network is just for smartphones with an Android and iOS app. There’s no web version at least for now.

Google already tried this concept in the past with Schemer that was launched in 2011. The app aimed to do similar things but it couldn’t get much attention and Google shut down it in 2014.

Shoelace is not available on Play Store but the APK of the app is available. You don’t need to try installing APK because you can’t signup without an invite. So, wait until Google opens the app for more people.


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