After acquiring Nokia brand from Microsoft, now HMD Global has acquired rights to the PureView trademark from Microsoft. PureView brand was originally owned by Nokia but moved to Microsoft as a part of Microsoft’s acquisition to Nokia’s Devices and Services division deal back in 2014.
PureView trademark was officially transferred to HMD Global on 23rd August and now it is available on HMD’s EUIPO page. As HMD Global now owns this trademark, we can expect a smartphone with PureView brand in near future.
The PureView brand came into existent when Nokia launched Nokia 808 PureView back in January 2014. While it was the phone based on Symbian OS, the company expanded it to Windows Phone powered smartphones including Lumia 920, Lumia 1020 and Lumia 1520.
It is also worth to note that company also owns other brands such as Asha but we haven’t seen HMD Global utilize it publicly just yet. PureView is for camera focused phone that is the main thing people care for in a phone. So, return of Pureview brand will be for sure. If Nokia decides to bring PureView branded phones, it should make sure to have the best camera experience on the device.
It is worth to note that Nokia never sold any of its tech to Microsoft, but licensed the tech for 10 years. HMD is getting the hold back on those trademarks to hold Nokia more tightly.
