Instagram has expanded its shoppable tags and added it to Stories. It will be shown as sticker with a shopping bag icon. Tapping on it will show you more details about that product.
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Instagram introduced shoppable tags back in 2016 with limited set of partners. The feature worked well on feed and saw good response from users. Over 300 million users use Instagram Stories everyday. So, adding shopping tags directly into Stories will surely increase the brand engagement.
“In a recent survey, Instagrammers said they often watch stories to stay in the-know with brands they’re interested in, get an insider view of products they like, and find out about new products that are relevant to them,” said Instagram.
Most of the people use Instagram for the latest trends and styles. So, it is easier for brands to convert their followers into buyers.
Last month, the company has also started testing the native payment option. After rolling out the payment option to all users, brands will be able to sell directly on Instagram.
It is worth to note that Stories feature was copied from Snapchat but Instagram managed to copy it in better way and now it has an option to use the feature to monetise the platform.