Google launched its goo.gl URL shortening service back in 2009 for Feedburner and Google Toolbar. In few years, this tool has become an important tool for Internet Marketers. Now the company has announced to shutdown Goo.gl URL Shortener beginning next month.
It will stop working starting April 13, 2018 for anonymous users and users who have never created short links before today. After May 30, 2018, it will only be available via URL Shortener APIs can short link. API users can continue to use them for a period of one year, until March 30, 2019.
All links will continue to redirect to the intended destination after March 30, 2019
Google is replacing goo.gl with Firebase Dynamic Links (FDL). FDLs are smart URLs that lets users send potential users to any location within an iOS, Android or web app.
Google now suggest users to go with other shortening services like Bitly and Ow.ly. If you have been using Goo.gl for long, now it is the time to go with other URL shortening service.
Google’s URL shortening service gained popularity due Twitter where users want to save characters while sharing a long URL. It also helps in tracking clicks and learn the click pattern of a URL. Now we have to move to other services that offer better features.
