Indian mobile messaging app Hike claimed to hit 100 million users milestone. It also confirmed that its platform process over 40 billion messages monthly. It is worth to mention that it has doubled its user base in past 5 months. Within a month, it has also increased volume of messages by 10 billion. Last month, it reported to process 30 billion messages monthly.
“Hike has emerged as a true platform over the last year and in 2016 we’re going to double down.” said Kavin Bharti Mittal, CEO and Founder, Hike Messenger. The company hasn’t disclosed any statistics on daily or monthly active users, or which revealed which platform the messenger is most dominant on.
Hike messenger is now becoming popular in India. Users are spending more than 120 minutes per week on this messaging app. Addition of eight Indian languages also helped Hike to attract more users who want to talk in their local language. 90% users using Hike are under the age of 30 and based in India.
Hike is competing with Whatsapp in India. And reaching to 100 million users mark is impressive. We can say that it is doing well in market. It will be interesting to see the future battle of Whatsapp and Hike to get Indian users.
