BlackBerry is considering to bring an Android smartphone
BlackBerry will probably use Android on an upcoming slider device. Slider will come with both touchscreen display and a physical keyboard. BlackBerry showed off the slider device at MWC but provided little detail. BlackBerry will also bring its patented security, productivity and communication tools to Android and other platforms. This seems to be a smart move from the company. With Slider device, company want to attract Android users to a device with physical keyboard while keeping the touch experience.
BlackBerry which once ruled the smartphone market now has market share of just less than 1% globally. Its BlackBerry 10 devices are also struggling and losing market share. So, BlackBerry wants to keep its devices alive by moving with Android. It is not clear if BlackBerry will drop the BlackBerry 10 OS or will keep it along side of Android devices.
BlackBerry platform lacks apps. This is also a main reason why users do not prefer BlackBerry devices. BlackBerry offers less options and even less features as compare to the Android devices or iPhone. If we talk about its recent smartphones in country, BlackBerry Leap is priced at Rs. 30269. It is powered by a dual core processor while we have octa-core devices on Android. Performance are also not so good of BlackBerry devices.
BlackBerry was once popular among corporate people due the hard to crack encryption of BBM. But most of the countries have forced BlackBerry to reveal its encryption in order to keep its business. So, BBM is now no more than a instant messaging service. In instant messaging, we have better options. So, there is no charm in BlackBerry which can attract customers.
If the rumours are true, launching Android devices can help company in getting more customers. Otherwise, BlackBerry should learn from Microsoft and start thinking to re-invent itself. Windows Phone are now getting popularity because Microsoft has started offering good hardware specifications in low price. This is also we expect from BlackBerry.