Motorola Beats Nokia in Indian Smartphone Market; Samsung is at top
In Q2 2009, Indian smartphone market had seen 9% sequentially growth. Within the 6 months of re-entering in Indian smartphone market, Motorola has reached to the fourth place beating
Nokia Microsoft. Samsung is still at top followed by Micromax and Karbonn.
Research firm Canalys has published the stats of smartphone sale in India which confirmed that Motorola shipped a total of 955,650 smartphones in the last quarter. If we see the stats of Nokia, it open shipped 633,720 smartphones in this time period.
Samsung is still at the top but the number of smartphone sale is down as compared to Q1 sales. Micromax has seen good growth while Karbonn’s sale is also down in Q2. See the stats in below table.
|Vendor||Q2, 2014 shipments||Q1, 2014 shipments|
Motorola came back in Indian market in February 2014 with the launch of Moto G. Later it launched Moto X and Moto E in India. These smartphones were a revolution in Indian market. After the launch of Moto G and Moto E, mid-range market became very competitive and companies started giving high end specifications at low price.
Android One will be launched in India around Diwali. For this, Google has also partnered with Indian smartphone brands including Micromax, Karbonn and Spice. So, we can expect better performance from these brands in the coming quarter.
The big question is about the future of Samsung. Is Samsung going on the way of Nokia? In this competitive market, Samsung is not ready to offer better smartphones in mid-range segment. When India has so many smartphones with high end specifications at mid-range segment, Samsung is still launching smartphones with low hardware specifications. This is the reason people are shifting to other mobile brands.
Few weeks back Xiaomi also created buzz with Mi3 and saw good response from consumers. It will be interesting to see how it compete with other rivals in Indian market.