Indian mobile handset manufacturer Zen Mobile is set to launch its new ultrafone in country. For this phone, company has come with a new kind of marketing initiative called The Amazing Launch. Company is inviting users to participate in the launch through website theamazinglaunch.com.
Zen Mobile says that phone will be launched when the website will receive 1 Lakh click on the website. Company also says that all 1 Lakh participants will be entitled to an amazing package on phone.
For the delivery of the new Ultrafone, company has also partnered with Snapdeal.
Commenting on the launch, Mr. Deepesh Gupta, Managing Director, ZEN Mobile said “We have always believed in innovatively reaching out to different audiences through our feature-driven and cost-effective products. The marketing strategy for the new ultrafone signifies the importance we place on our customers. By involving them in the entire launch process, we aim to reach out to one of our key customer bases who will recommend our products to their friends and family members, based on their personalized experience.”
It is clear that company wants to promote the smartphone before the launch. This is why it is engaging atleast 1 lakh users in the launch. Nothing has been revealed about the features of the ultrafone. So, we cannot say what is coming. But it seems that company is coming with a powerful phablet.
