Yesterday, Instagram announced a new feature that lets users upload 15 seconds video on Instagram. It seems that users are liking the feature. Today, Instagram has revealed that users were uploaded 5 million videos in first 24 hours after the launch of the feature.
It seems that the feature will help Instagram to compete with Vine. At the time of NBA finale, users were uploading 40 hours of videos per minute.
Although, there are so many people who are criticized video on Instagram for the video feature. But initial numbers are good enough to say that the feature is going to give new dimensions to a video shaing that was difficult task for other app makers.
The number is big and can be a happy sign for the company. But when you look at the stats closely, you will find that only 3.8% users used the feature if we consider that every video was uploaded by a unique user. Instagram has 130 million users.
If you compare Instagram with Vine. Vine has 13 million active users who upload 1 million videos per day.
It is too early to say about the success of the feature. What do you think about this? Share your views about this new feature of Instagram with us via comments.
