Second largest computer maker company of the world, Lenovo is planning to launch a series of smartphone in India. According to reports published on Bloomberg, After a great success in China, Lenovo will bring smartphones to India, the Philippines and Indonesia to gain more experience of developed big market. It will help company to get rapid success in most developed smartphone market of US.
Lenovo is already a popular smartphone maker in China and giving good competition to Apple. Lenovo wants to do a good market research before entering in the big smartphone markets. It has learnt a lot in China where it has now 11 percent market share and is second largest smartphone maker. As expected Samsung is leading the market in China and Apple is ranked 4th.
China is a big smartphone market which has more than 1 billion mobile subscribers. China is also set to overtake United States to be the world’s largest smartphone market by the end of this year. So increasing growth in China is a good signal for Lenovo. This is the reason why company is heading towards United States.
Market in United States is different and is carrier driven market. In US brand also matters to get success. Lenovo is a well-known brand for computer systems. But very few people know that Lenovo also makes smartphones. So company wants to be popular as a smartphone brand in some big countries.
According to reports by house Gartner, Lenovo is the biggest vendor of personal computers in India. It will help it to establish itself as a smartphone brand in India.
