Zynga is heading towards Xbox

Most popular social gaming giant, is now planning to debut on Xbox gaming platform to deliver better gaming experience.

Speaking to GigaOM, Mark Pincus, CEO at Zynga said,”Right now we are building back-end technology, so that your game state can be saved and served up in difference screens devices, the interaction cues will take from the different devices.”
“In other words, you can play a game on a computer and call it up on Xbox and you resume from the point you left off, except the game play will now be customized for the Xbox controller,” he added.

Social gaming started on Facebook and got much popularity. Now it is at better level, after the Zynga launched the social gaming platform. Now Zynga is heading towards console gaming which will not be easy for the company. Company will need to make even more adjustments to the mechanics in order to bring its own titles on home consoles.

Pincus added, “My biggest challenge is to deliver on the promise of social gaming. We haven’t yet convinced you to play just yet. Social gaming has to get to a level where Facebook has gotten to — you just cannot avoid it.”

“It is a social norm for connections and we want to get there with games. That is what we are doing Word for Friends, so we can get to bigger, broader market and get to more people.”

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