There is one more milestone is added to Indian technology. This is the launch of tablet magazine. India’s first tablet magazine “Tweek” is launched by Times Internet Limited (TIL) on Wednesday. This tablet magazine is developed in partnership with GENWI, inventor of cloudbased mobile publishing. The application can be accessed via the iPad. But company will soon launch this tablet magazine for the iPhone and Android devices.
Tweek has many new features. It save time and production costs by reusing design layouts. “Tweek offers its readers an unparalleled experience in terms of interactivity, customization and usability. With its launch, we intend to pioneer the tablet magazine space in India,” said Rishi Khiani, chief executive, TIL.
PJ Gurumohan, founder & CEO of GENWI said, “With the power of the cloud, Tweek will save time and production costs by reusing design layouts. The most groundbreaking aspect of the application is the way it surfaces existing content and takes full advantage of the tablet experience to create higher levels of reader engagement.”
He added, “We are interested in experimenting with different ways to monetize our content beyond traditional web advertising. Taking advantage of this new medium–that incorporates the rich engagement features of the web into a mobile touch experience on a larger screen–we can deliver new advertising concepts. GENWI’s Cloud Publish solution enables us to deliver contextual commerce, rich-media advertorials that are geo-location aware, and switch out advertisers or ad units on the fly. We are looking forward to providing a delightful mobile experience for our readers and blazing new trails in the mobile advertising space with GENWI.”
This magazine is based on HTML5 and CSS so it works on all type of platforms well. As it is powered by cloud based backend. It will save time and production cost pf the company. This magazine fully optimze for tablet layout. Company suggest users to not only read stories but also listen to, watch it and thus, experience the content.
