In an interview with Goldman Sachs analyst Bill Shope, Apple CEO Tim Cook has revealed that Apple has invested in iCloud and Siri heavily. He also said that these two are the important products of the company.
On a question,”How important is Siri and iCloud to Apple going forward?” Tim Cook replied,”Siri and iCloud are profound.”
Offering a brief history of Apple trying to unify the user’s computing experience, Apple’s CEO continued, “If you take iCloud — rewind 10 years. Steve announced the strategy for Apple as the hub for someone’s digital life. Out of that we developed iLife. You could connect many gadgets off of this and sync all of your music and photos. You can edit photos and movies. The Mac becomes the repository.”
“It recognizes that in the last 2-3 years, we live off multiple devices. It’s no longer a great customer experience to have to sync your iPad to your Mac and then your iPhone to your Mac and then resync your iPad to your Mac. This is a hair-pulling exercise. iCloud recognizes the Mac or PC as just another device and now your life is a lot easier,” said Apple’s Tim Cook.
Tim Cook also confirmed that Apple’s iCloud has 100 million users. He also said that company has added 15 million users in last 3 weeks.
“We have 100 million users of iCloud — we just launched it in October! This is unbelievable. I view iCloud not as something with a year or two product life — it’s a strategy for the next decade or more. It’s truly profound,” Cook said.
“Siri is another profound change in input. All of us wanted this to work, it’s sort of having a video call with FaceTime — AHA! It can work! — Siri is still a beta product, but now I feel like I can’t live without it,” Tim Cook said about the Siri.
