Google always tests new features in its products and technology. In this way, It tries to make their services and products refreshing and new all time. This time, Google is trying something new with search results. Google starts replacing the search results URLs by website name. This is only done for famous website such as Facebook, LinkedIn and rest of the websites will get regular URLs
However, it’s unclear whether this actually adds any value to the user, it emphasizes results from large websites rather than from smaller ones, even if the smaller ones rank better for that particular search.
But there may be good reasons for Google to implement this change and it’s only testing it so it may get some significant alterations before it goes live. That is, if it goes live at all, for every Google experiment that graduates, there are several more that don’t.
via Softpedia News
