7 Best Email Marketing Software

An email marketing software is a software or platform that let users create, manage, and automate email marketing campaigns. The software provides users with the ability to send targeted email messages to their subscribers or customers, helping them effectively communicate, promote products or services, build customer relationships, and drive engagement and conversions.

If you are looking for email market software, there are some features it must have to be useful. The email marketing software should offer an easy-to-use intuitive email editor with drag-and-drop functionality along with customizable templates. So, anyone can easily create beautiful emails. The software also allows users to import and manage contact lists. It should allow users to make segments based on various criteria for proper email targeting.

The software must provide detailed analytics and reporting capabilities to help users measure the performance of their campaigns. If there’s an integration with other tools and platforms, such as CRM systems and e-commerce platforms, it will be a plus.

Email marketing software is valuable for Digital marketers, E-commerce businesses, Small and medium-sized businesses, Content creators and bloggers, and Nonprofit organizations. They can use email marketing software to send promotional emails to their subscribers.

Note: As pricing and features may change over time, it’s recommended to visit the official website for the most up-to-date information on their plans and offerings.

Email Marketing Software

1. Mailchimp

Mailchimp is one of the most well-known email marketing platforms. We at Techlomedia use it for managing our email campaigns. Mailchimp provides a user-friendly interface that simplifies the process of designing email templates, managing subscriber lists, and tracking campaign performance. It offers a drag-and-drop email builder, automation workflows, segmentation options, and detailed analytics. It also integrates with various third-party services and provides customizable templates for creating professional-looking emails.

• User-friendly interface
• Drag-and-drop email builder
• Automation workflows
• Segmentation options
• A/B testing
• Detailed analytics and reporting
• Integration with third-party services
• Customizable templates

Pricing: Mailchimp offers a free plan with limited features. Paid plans start at $9.99/month for up to 500 contacts and vary based on the number of subscribers and features required.

Website: https://mailchimp.com/

2. Constant Contact

Constant Contact is an online marketing platform that primarily focuses on email marketing and helps businesses create and manage email campaigns. It provides a suite of tools and features to create professional-looking emails. The software also offers a drag-and-drop editor, automation features, list segmentation, and detailed reporting. Additionally, it offers tools for event registration, surveys, and social media marketing.

• Easy-to-use interface
• Drag-and-drop email editor
• Automation features
• List segmentation
• Event registration tools
• Surveys and polls
• Social media marketing integration
• Reporting and analytics

Pricing: Constant Contact’s pricing starts at $12/month for up to 500 contacts. Prices increase based on the number of subscribers and features needed.

Website: https://www.constantcontact.com/

3. GetResponse

GetResponse offers a comprehensive suite of email marketing tools. It includes features such as a drag-and-drop email builder, automation workflows, landing page creator, list segmentation, A/B testing, and advanced analytics. GetResponse also provides webinar hosting capabilities and integration options with popular e-commerce platforms.

• Drag-and-drop email builder
• Automation workflows
• Landing page creator
• List segmentation
• A/B testing
• Advanced analytics and reporting
• Webinar hosting capabilities
• Integration with e-commerce platforms

Pricing: GetResponse pricing starts at $15/month for up to 1,000 contacts. Prices increase based on the number of subscribers and features required.

Website: https://www.getresponse.com/

4. Campaign Monitor

Campaign Monitor offers an intuitive interface and powerful email marketing features. It provides a drag-and-drop email builder, automation workflows, dynamic content personalization, A/B testing, and detailed analytics. Campaign Monitor also offers pre-built customer journey templates to automate customer engagement.

• Intuitive interface
• Drag-and-drop email builder
• Automation workflows
• Dynamic content personalization
• A/B testing
• Detailed analytics and reporting
• Pre-built customer journey templates
• Integration options

Pricing: Campaign Monitor’s pricing is based on the number of subscribers. Paid plans start at $9 per month for up to 500 contacts and 12,500 emails per month. Custom quotes are available upon request.

Website: https://www.campaignmonitor.com/

5. Sendinblue

Sendinblue is an all-in-one marketing platform that includes email marketing, SMS marketing, live chat, and CRM. It offers an easy-to-use drag-and-drop email editor, automation workflows, transactional email capabilities, segmentation options, and detailed reporting. Sendinblue also provides SMS marketing features and has a built-in CRM system.

• User-friendly email editor
• Automation workflows
• Transactional email capabilities
• List segmentation
• SMS marketing features
• CRM integration
• Detailed reporting and analytics
• Free plan with limited features

Pricing: Sendinblue offers a free plan with limited features. Paid plans start at $25/month for up to 10,000 emails per month. Prices increase based on the number of subscribers and features needed.

Website: https://www.sendinblue.com/

6. Zoho Campaigns

Zoho Campaigns is an email marketing platform offered by Zoho, a well-known provider of business software solutions. It provides a user-friendly interface, pre-designed templates, drag-and-drop editor, and automation workflows. Zoho Campaigns also offers advanced segmentation options, A/B testing, analytics, and integration with other Zoho applications.

Zoho Campaigns aims to simplify the email marketing process by offering features like autoresponders, social media sharing, RSS-to-email, and list management tools. With its integration capabilities, users can connect Zoho Campaigns with other Zoho products and third-party applications to streamline their marketing efforts.

• Pre-designed templates
• Drag-and-drop editor
• Automation workflows
• CRM integration
• Advanced segmentation options
• A/B testing
• RSS-to-email
• Integration with other Zoho applications

Pricing: Zoho Campaigns offers a free plan for up to 500 subscribers. Paid plans start at $10 per month for up to 500 contacts and 20,000 emails per month, with pricing increasing based on the number of subscribers and features required.

Website: https://www.zoho.com/campaigns/

7. ActiveCampaign

ActiveCampaign is a robust email marketing and automation platform designed to help businesses engage with their audience. It offers features such as a visual automation builder, personalized email marketing, CRM integration, dynamic content, and split testing. ActiveCampaign also provides tools for lead scoring, site tracking, event tracking, and advanced reporting.

With its automation capabilities, ActiveCampaign enables users to create complex, behavior-based automation to nurture leads and drive conversions. It also offers integrations with popular e-commerce platforms, CRM systems, and other third-party applications.

ActiveCampaign’s goal is to provide a comprehensive marketing automation solution that goes beyond email marketing, empowering businesses to build personalized, targeted campaigns to improve customer engagement and drive growth.

• Visual automation builder
• Personalized email marketing
• CRM integration
• Dynamic content
• Split testing
• Lead scoring
• Site tracking and event tracking
• Advanced reporting and analytics

Pricing: ActiveCampaign offers a range of pricing plans based on the number of contacts and features required. Pricing starts at $9/month for up to 500 contacts, with higher-tier plans available for larger subscriber lists.

Website: https://www.activecampaign.com/