YouTube has announced a set of new updates for Shorts to help brands get better results from their holiday campaigns. Short-form videos are already a big part of how people discover new products, and YouTube says these changes will make ads more engaging and useful.
Brands can now get comments on eligible Shorts ads. This makes ads feel more natural and lets viewers interact the same way they do with regular Shorts.
Shorts creators can now add links to a brand’s website when making branded content. This makes it easier for viewers to check out products right away.
YouTube is expanding Shorts ads to mobile web, so viewers can see these ads on TV, desktop, mobile app, and now the mobile browser too.
These updates aim to help brands create more impact with their short-form videos during the busy holiday season. YouTube is also sharing creative tips to help advertisers plan stronger end-of-year campaigns.
