Google has officially launched the Pixel Upgrade Program in India. The new program is designed to make Pixel flagship phones more affordable for buyers. It combines no-cost EMI plans with a clear upgrade path to newer Pixel models.
The Pixel Upgrade Program has been developed in partnership with Cashify, Bajaj Finance Ltd., and HDFC Bank. The program will run until June 30, 2026, and will be available at authorized retail stores across India.
Under this program, customers can buy a Pixel phone on a 24 month no cost EMI plan. Monthly payments start at INR 3,333. The offer is valid on the Pixel 10 series, which includes the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and the Pixel 10 Pro Fold.
One of the main highlights of the program is the assured buyback guarantee. Google says the buyback value is protected even if the phone has physical wear. The only conditions are that the device must power on and pass basic functional checks.
The program also allows users to upgrade to a new Pixel phone before completing the full EMI tenure. Customers can choose to upgrade after paying at least nine monthly installments. The upgrade option remains available until the fifteenth installment is paid.
When a user decides to upgrade, Cashify credits the remaining loan amount to the user’s bank account. This helps close the existing loan without any pre-closure charges. After this, the customer can start a new 24 month no cost EMI plan for the next eligible Pixel device.
At the time of enrollment, customers can also get an exchange bonus of up to INR 7,000 from Cashify. This bonus is applicable when trading in an old device during the initial purchase.
To join the Pixel Upgrade Program, customers need to select an eligible Pixel 10 series model and visit a participating retail store. The phone must be purchased using the 24 month no cost EMI option. After the purchase, users must register for the program on the Cashify website within 30 days.
