ControlZ, the company known for selling premium renewed smartphones, has started a new service called ControlZ Repair. The idea is to offer reliable smartphone repairs at a price much lower than what most authorised service centres charge. The company is promising quality repairs, but how well it works in real situations is something only time will show.
Smartphone users in India often face a difficult choice. Authorised service centres are usually expensive, while local repair shops can be hit-or-miss in terms of quality. ControlZ is trying to fill this gap by offering repairs that use OEM-grade parts, follow 300+ quality checks, and are completed in a controlled refurbishment facility.
The company says customers can save up to 80% compared to authorised centres. This sounds attractive, but the actual savings will depend on the device and the repair needed.
Doorstep pick-up and drop-off is another highlight. This could help users who do not have easy access to a trusted repair shop or who want a more convenient option.
The company talks about creating a circular ecosystem where phones last longer instead of being replaced quickly. Good repairs can extend a phone’s lifespan, and that fits well with global trends toward reducing e-waste.
However, the success of this idea depends on whether ControlZ can maintain consistent quality across all models, especially flagships, where users are more cautious about non-brand repairs.
Most people still prefer authorised centres for expensive devices. ControlZ will need to prove that its repairs can match that quality. One major challenge for the company would be sourcing OEM-grade parts for a wide range of models. The real test will be how well repaired phones hold up after months of use.
