Snap Inc. has announced a new partnership with Perplexity to bring its AI-powered search engine directly into Snapchat. This means that starting in early 2026, users will be able to ask questions and get simple, conversational answers without leaving the app.
Snap says the feature will appear in the chat section of Snapchat. Users can type a question, and Perplexity’s AI will respond with answers based on verified sources. It is designed to help people explore topics, learn new things, and stay curious while chatting with friends.
Under this agreement, Perplexity will pay Snap around $400 million in cash and equity as the feature rolls out globally. The revenue from this partnership will start contributing in 2026. With over 943 million active users, Snapchat offers Perplexity a massive audience to reach, especially among younger users.
Snapchat already has its own chatbot called My AI, which helps users with fun and casual conversations. Perplexity will work alongside it as a smarter search assistant that gives factual answers. So, while My AI might help with jokes or ideas, Perplexity will focus on reliable information.
This move could change how people use Snapchat. Instead of switching to Google or another app to look for answers, users can now search and learn directly within Snapchat. It could make the app more useful and keep users more engaged.
However, the partnership also brings some privacy questions. Snap has said that messages sent to Perplexity will help improve personalization on the platform. This could make the experience smoother, but users might wonder how much of their chat data is being analyzed.
Perplexity has been growing fast as a new kind of AI search engine that competes with Google. By joining Snapchat, it can reach millions of people who already spend time on the app. For Snap, it is another big step toward making AI a bigger part of its platform.
