Sony Launches Advanced APS-C Mirrorless Camera Sony α6700 in India

Sony α6700

Sony India has introduced its latest camera, the Sony α6700, combining top-notch imaging features in a compact design. This latest addition to Sony’s camera lineup blends the best features from the full-frame Alpha™ and Cinema Line series with the portability of the α6000 series, establishing itself as Sony’s most advanced APS-C mirrorless camera to date.

Sony α6700 boasts a back-illuminated Exmor R CMOS image sensor with 26.0 effective megapixels and is powered by Sony’s advanced BIONZ XR processing engine. The camera supports high-resolution 4K video recording at up to 120fps, offering a wide latitude of 14+ stops for capturing details even in challenging lighting conditions. The inclusion of the S-Cinetone picture profile, derived from Sony’s professional Cinema Line, ensures refined movie imagery with stunning representations of human skin tones.

The camera introduces highly accurate subject recognition with AI, inherited from the “α7R V.” It identifies various subjects such as humans, animals, birds, insects, cars/trains, and airplanes, catering to diverse creative expressions. When paired with the recently launched FE 70-200mm F4.0 G Macro OSS II lens, it provides versatile focal lengths and compatibility with a broad array of E-mount lenses.

If you are into making videos, this camera is a great choice. Sony α6700 delivers excellent video performance with support for 4K 120fps recording. It features technologies like S-Log3 for stellar gradation and S-Cinetone for impressive skin tone depiction. The AI-driven Auto-Framing smoothly tracks subjects, eliminating the need for manual camera movement. The Multi-Interface Shoe is compatible with digital audio interfaces, enhancing audio capabilities for video creators. The camera has in-body five-axis image stabilization with Active Mode for movie shooting.

With a compact design and weighing about 1 lb 1.4 oz, the α6700 is highly portable. It has a 1cm electronic OLED viewfinder with 2,359,296 dots. There is also a 7.5 cm TFT touchscreen display with adjustable angles and 1 036 800 dots. Customizable dials for still images, movies, and S&Q modes enhance user control. The camera supports the Creators’ App for seamless uploads to cloud services. The α6700 also has a Screen Reader function to assist operations, supporting a diverse range of creators.

Sony emphasizes environmental consciousness by actively using recycled materials, including SORPLASTM, in the camera body. Over the past decade, approximately 379 tons of virgin plastic have been replaced with recycled plastic in Sony’s digital cameras.

Pricing and Availability

ILCE-6700 (Body Only)Rs. 136,990/-20th November 2023 onwards
ILCE-6700L (Body + 16–50 mm Power Zoom Lens)Rs. 147,490/-20th November 2023 onwards
ILCE-6700M (Body + 18–135 mm Zoom Lens)Rs. 172,990/-20th November 2023 onwards

You can buy the Sony α6700 from Sony stores, authorized dealers, online on Amazon and Flipkart, and major electronic stores across the country.

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