FIFA Announces NFT Platform on Algorand months before 2022 World Cup


FIFA announced its new NFT platform for soccer-themed digital collectibles a few months before the upcoming 2022 World Cup. The platform is called FIFA+ Collect and will be launched later this month. FIFA+ Collect will offer affordable, inclusive, and accessible NFTs collections FIFA will offer NFTs of some of the greatest game moments from FIFA World Cup and FIFA Women’s World Cup.

FIFA+ Collect is based on the Algorand blockchain developed by MIT professor Silvio Micali. The platform will release a wide range of collections for interested football fans. FIFA+ Collect will be integrated into FIFA+, a platform for live football, news, games, and social networking. FIFA+ Collect will be available across all web and mobile devices in three different languages. Other languages will also be added soon.

“Just like sports memorabilia and stickers, this is an accessible opportunity for fans around the world to engage with their favourite players, moments and more on new platforms,” said FIFA’s Chief Business Officer Romy Gai, in a statement.

I have already explained NFTs in a previous article. If you still don’t know about NFT, you must read about it. NFTs act as proof of ownership for digital items like media, videos, art, game items, and more. In this way, it helps to organize the exclusive ownership data.

Crypto companies are spending big on promotions. In IPL 2021, Indian crypto exchanges like WazirX, CoinSwitch, Kuber, and CoinDCX spent crores in advertising. Although the year 2022 was not good for crypto companies. Most crypto companies face serious allegations and ED raided their offices. So, crypto companies decided not to advertise in IPL and other cricket tournaments.

Although the crypto market in India saw a huge drop in recent months, it also affected NFT sales. NFTs still have the potential to bounce back. It could be used in several industries to keep track of ownership of different digital and physical items.

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