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Netflix partners with Microsoft for an ad-supported cheaper subscription plan

Deepika July 14, 2022 Business

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Netflix announced a new cheaper version of the subscription plan with ad support. The company partnered with Microsoft to release this Ad-supported subscription plan to stop the company’s shrinking subscribers. It is still unclear when this new ad-supported subscription model will roll out; there are no details of this subscription until now.

Netflix lost almost 200K subscribers in the first quarter of 2022 which worried the company and forced it to take serious steps. This is a global advertising technology and sales partnership with Microsoft. Microsoft will help Netflix in the development of its first ad-supported subscription service. All ads on Netflix will be available solely via the Microsoft platform.

We’re thrilled Netflix has selected Microsoft as its advertising technology and sales partner. We want publishers to have more long-term viable ad monetization platforms, so more people can access the content they love wherever they are. https://t.co/QmPszxJTOf
— Satya Nadella (@satyanadella) July 13, 2022

Netflix COO Greg Peters said, “In April we announced that we will introduce a new lower-priced ad-supported subscription plan for consumers, in addition to our existing ads-free basic, standard, and premium plans. Today we are pleased to announce that we have selected Microsoft as our global advertising technology and sales partner.”

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About the Author: Deepika

Deepika Singh is a Senior Tech Analyst at Techlomedia, specializing in mobile ecosystems and application performance. She holds an M.Tech from IIT Dhanbad, where she developed a deep technical understanding of hardware-software integration. Combining her academic background with a passion for Mobile UX and Graphic Design, Deepika provides expert-level comparisons of gadgets and apps. Her reviews go beyond the surface and focuses on real-world use cases. Her 12 years of experience help her draft valuable content for readers.