Popular Indian audio product brand boAt has launched a new range of headphones and earphones for women to celebrate Indian women. This new series is called ‘TRebel’ and it includes headphones, earphones, and wireless earbuds. It has a range of products starting at Rs 399 and goes up to Rs. 2999.
TRebel range of products also comes in several colors including blue, lime, pink, red, and yellow, and shades to offer unique style options. This range also includes some existing products in new colors.
boAt has also partnered with Universal Music India for the ‘TRebel’ campaign video. The video stars Kiara Advani. The music has been composed and performed by Grammy-nominated multi-platinum rapper Raja Kumari.
On the launch Aman Gupta, Co-founder, boAt said, “Women are now active agents of change. We as a brand have always supported women who want to explore more, celebrate their individuality, and believe in living unrestrained. boAt’s TRebel collection is dedicated to the women around us who are limitless.”