Twitter has been experimenting with lots of different features for past few months. Now it has started offering people a way to get exposure to their Twitter profile. Twitter has quietly started testing Twitter Promote Mode that allows you to promote yourself for $99 a month.
The feature is not available to all, but few people can now see a new option ‘Promote Mode‘ on their Twitter app. It promotes your Tweets and profile automatically to give you more exposure and followers.
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Twitter believes that the feature will help individuals and small businesses to get more followers and exposure. If it really works, it is better to use this than paying a company for followers who could end up giving you fake followers.
Twitter is a place where you can see innovative people talking about different issues. If you want good exposure, you need to be active, talk about issues and give something valuable to your followers. And this is how people genuinely get new followers and organic promotion.
But there are lots of people who fail to get followers even after making a lot of efforts. If you are one of those people, will you pay to promote your profile and tweets? I am really interested to know about that. I am curious to know if people are really interested in paying to get exposure rather than paying for fake followers.
The worst thing about this feature list is that there is no commitment from the Twitter side. You have an analytics section to see how much reach or followers you got and profile visits, but there no guarantee of how many followers you will actually get after promoting your account. It will depend on your targeting and frequency of tweets.
Twitter’s FAQ section claims that you will get over 30000 each and possibly 30 followers a month. If this is the case, you are actually paying $3.3 for one follower.
“Is this worth?” This is the primary question came to my mind when I first read about it. It is because I always think about ROI (Return on Investment). I don’t think, I am going to pay for this. You could get better reach and number of followers if you go by a smart Twitter campaign.
I also saw several people posting about their reach on Twitter’s Promote mode. Matt Navarra, director of social media at The Next Web posted his experience and he was disappointed. He added 2 new followers by day 2 and only 3 percent increment in Audience size. After 6 days, he added just 6 people and 2% more reach. I am not convinced and I also recommend you, people, to try some other interesting ways rather than putting your money in Twitter’s pocket for nothing.
I am interested to know your views about Twitter’s Promote mode. Let me know your thoughts on this in the comments.