Spice Mobility and Transsion announces Joint Venture to Re-Launch Spice brand in India
Hong Kong-based Transsion Holdings announced a joint venture with Spice Mobility Ltd. This joint venture agreement is for strengthing both companies’ foothold in the world’s fastest growing mobile market. It was held today in the presence of Mr. Lin Qin, Vice-President, Transsion Holdings and Mr. Dilip Modi, Executive Chairman, Spice Mobility.
This partnership aims to revitalize the ‘Spice brand’ to offer an all-new powerful and rich digital experience to the youth of India. The new Spice brand portfolio will offer stylishly devices that are specially designed for Indian youth. Transsion and Spice Mobility announced to launch 10 devices, five smartphones and five feature phones. These 10 mobiles will be launched under the new Spice brand by the end of this year. The first batch of these new mobiles will be launched in the starting of July and will be sold via the offline retail channel only.
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During the lunch event Mr. Lin Qin, Vice-President, Transsion Holdings said, “We are excited to announce our partnership with the Spice Group and it is a matter of great pride for us to actively contribute to the growing mobile phone ecosystem in the country. With Transsion’s success in India over the past year, this Joint Venture is a win-win situation for both the groups. We will be exploring various strategic opportunities by building on each other’s strengths such as wide distribution strength, understanding of the Indian consumer and a comprehensive portfolio of quality products. Our aim is to translate the company’s global success by designing easy to use products that cater to the local consumer preferences and social milieu.”
Mr. Dilip Modi, Executive Chairman, Spice Mobility said at the event, “We are absolutely delighted to partner with Transsion Holdings. As a strategic partner, we believe this combines Spice’s legacy strength and Transsion’s global leadership to bring a whole new mobility experience to our consumers. This Joint Venture is a commitment towards furthering digital inclusion in India, assuring high-quality products and services to one and all, thus democratizing innovation and technology. We are sure that by leveraging each other’s strengths, we will make a significant contribution to the emerging Indian technology market.”
In the event, Spice Brand unveiled its new brand identity and philosophy – “Make Sharing Better” with the brand new logo. The new logo denotes a youthful, vibrant, energetic and carefree brand.