Micromax Informatics has announced the launch of two new laptop series Micromax Ignite and Micromax Alpha to its existing laptop products. These series are powered by the Intel® Architecture and Windows 10.
These two series are designed for two different sets of consumers. With these new laptops, company is now expanding into mid-level consumer laptops segment to target the mass market. Micromax already has Lapbook I & II and its affordable 2 in 1 LapTabs in market. These entry level laptops got good response from consumers.
Ignite series is designed to exude a premium feel, ensuring ease of use and portability. Laptops of this series will also come pre-bundled with genuine Windows 10 at very competitive price points. There is no detail about Alpha series was revealed.
Commenting on the launch Mr. Shubhajit Sen, Chief Marketing Officer, Micromax Informatics Limited, said, “The decision to foray in to newer categories is solely basis the understanding of consumer demand and need and matching it with our strong credentials in the Indian market. While the laptop category is not growing very rapidly today, we believe the key barrier is to give a high performance, well designed product at an accessible price. We have always strived to close the gap between consumer needs and available devices by bringing alive the best technology innovations and we believe we have done it with Ignite.”
The company has also confirmed the details of Micromax Ignite LPQ61408W. It comes with 14-inch display,Intel Pentium Processor N3700, 4GB LPDDR3 RAM and 1 TB memory. It is priced at Rs. 18990. It runs on Windows 10.
This laptop will be available exclusively on Flipkart from 25 July for Rs. 18990.
