ZTE unveils new logo and Corporate Identity

ZTE Logo

ZTE LogoOn Monday, ZTE unveiled its new logo to revamp the brand image for global consumers. New logo sheds the Chinese characters, new font and light blue color. This new logo has been designed by Interbrand.

Company said that this new logo represent the strategy to focus on “”value-added M-ICT (Media Information Communications Technology) innovations for consumers, carriers and enterprises”. Company also announced a new slogan ‘Tomorrow never waits’.

ZTE said in press release:

The rounded design and lighter color of the new ZTE logo dovetails with the company’s new CGO philosophy (Cool – Green – Open), which will drive innovations that are dynamic, youthful and compelling to users, sustainable and environmentally responsible, as well as open-minded and collaborative.

Company said that its new logo symbolises the new CGO philosophy in which CGO stands for Cool – Green – Open. zte’s new CGO laboratory will also focus on innovations and new technologies.

Shi Lirong, President and Chief Executive Officer of ZTE Corporation, speaking of the new corporate identity, said.

ZTE is evolving our operations in line with our broader M-ICT vision, which will help us deliver higher value to customers and drive the growth of our business. Our new M-ICT strategy will open up a total addressable market of $3.5 trillion for ZTE, far bigger than the $350 billion telecommunications market.

ZTE has also an event scheduled for January 5 at CES 2015. We will be covering all the updates of the event.


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