Future Group Partners With Amazon India

Kishore Biyani Group CEO, Future Group said.

Future Group and Amazon have announced their partnership in India. Under this partnership, Amazon India will see future group’s fashion products online. Later other future group product categories will also be added on Amazon.in.

Initially Future group will sell more than 45 own labels of apparel and later other product categories including home, electronics and food will be added to Amazon.in. Amazon will handle the shipment and customer service for the merchandise.

Kishore Biyani Group CEO, Future Group said.Future Group is controlled by Kishore Biyani who is also called as father of Indian retail.

“The deal is deeper than just transactional involvement with Amazon. We are exploring several synergies in data sharing, co-branding, cross promotion and distribution network sharing through the partnership,” Kishore Biyani Group CEO, Future Group said, commented on the deal.

“The bottom line in each of our retail success stories is ‘know your customer’. Insights into the soul of Indian consumers – how they operate, think, dream and live – helps us innovate and create functionally differentiating products and experiences. Partnership with Amazon, which obsesses to be earth’s most customer centric company, will enable us to leverage their strengths, investments and innovations in technology to reach out to wider set of consumers across India,” Kishore Biyani, added.

This partnership will surely help Future group to reach more consumers in India and specially those who usually shop online.

Few days back Biyani criticised Flipkart and other e-commerce retailers in India for offering deep discount as promotional offer because it would hurt other retail channels. Amazon also started the Diwali offer but it didn’t go with flash sales and is offering simple way of discounts on few products.

If you do not know about Future Group, it operates India’s most popular retail stores including Big Bazaar, Foodhall, Planet Stores, Home Town, eZone and Brand factory. It has around 300 million annually.

Share this article
Shareable URL
Prev Post

IRCTC launches official Android app ‘IRCTC Connect’

Next Post

Samsung Galaxy Note 4 launched in India for Rs. 58300

Leave a Reply
Read next
Subscribe to our newsletter
Get notified of the best deals on our WordPress themes.
0
Share