Today, MediaTek and Opera Software announced that Mediatek will embed Opera Max into its LTE System on a Chip (SoC). 64-bit LTE SoCs Octa-core MT6752 and Quad-core MT6732 will be the first two chips to come with Opera’s data compress technology Opera Max. So users will not have to download Opera max app to use its compression technology. Opera confirmed that users will have an option to turn this feature off if they do not want to use it.
Opera Max is enables smartphone consumers half as much data within the same monthly plan. It does so by using the advanced video and data compression technology. Thus, it compress video, photos, text and browser data of the smartphone up to 50% and hence extends the life of your data plan. With this, you can enjoy more Internet with the same data plan.
By using Opera Max dashboard, users can also check their data consumption of each app.
“This partnership validates MediaTek’s commitment to developing powerful and affordable chipsets to help manufacturers spur smartphone adoption in the Super-mid market – a new market structure comprising an unprecedented volume of premium mid-range devices worldwide. We want consumers to fully enjoy the 4G LTE multimedia experience while minimizing data costs associated with powerful smartphones,” said Jeffrey Ju, General Manager of the MediaTek Smartphone Business Unit.
“As mobile consumption grows with new data-hungry apps and mobile videos, compressing mobile data is more important than ever,” said Lars Boilesen, CEO, Opera Software. “Opera has been a leader in mobile data compression for almost a decade, bringing millions of people online by lowering the barriers for accessing and enjoying the web. Today, we work with MediaTek, a market leader in cutting-edge system on chips for wireless communications, bringing Opera Max to their LTE chipsets and preparing smartphones for the next wave of data usage. Together, we are pushing the envelope for the entire mobile industry.”
This is really a recolutionary step taken by both companies. Mainly low cost smartphones use Mediatek chips. So, it is a good news for all those consumers who buy low cost smartphone. At least they will not have to worry about the data plans.
