Sony has started a new marketing strategy for its waterproof MP3 Player. To show users that Sony’s MP3 player is genuinely waterproof, Sony is selling it immersed inside a bottle of water.
This Bottled walkman is on sale in New Zeland and is being sold from vending machines in public places. See the demo video below. Advertising agency DraftFCB based in Auckland has created this amazing advertising campaign for Sony.
This Waterproof MP3 player is able to submerged in water up to 2 meters or 6.6 feet. But, Sony advises users not to use this Walkman in sea water. This W series waterproof walkman provides an hour of use in just three minutes of charging.
