Microsoft has just announced that it has partnered with Yelp to enhance search engine. Yelp will provide local search results for United states users.
Results will be shown in the middle column in the search results. The main idea behind this partnership was to provide Bing users with the possibility to access fresher and more reliable reviews of places around them, so that they could do more in their local area.
“As one of the web’s leading local listing services, Yelp is a great resource that helps connect you with local businesses and restaurants,” Gurpreet S. Pall, partner engineering manager, Bing, explains.
“Scanning reviews from real people can often make the difference between the perfect night out and wishing you had stayed in. At Bing, we’re dedicated to helping you do more, so we are pleased to roll out increased Yelp coverage in Bing search results.”
Yelp info, reviews and other data is now visible on the search results and will be available for all US users in few days.
“We’re excited to be integrated in such a prominent way and hope that through this relationship we’re able to help direct even more consumers to great local businesses,” Yelp notes in a blog post.
