Twitter launches self serve ad platform

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Twitter’s long awaited self serve ad platform is now low. Twitter had announced this project back in April 2010. Now the platform is live and any one having credit card can take advantage of this to promote products. But this is not open to public yet.

“This is an important step in continuing to grow Twitter’s business,” said Twitter rep Matt Graves via email. “Our Promoted Products can help small and medium-sized businesses build their audience on Twitter and better engage with the people they want to reach. As with all of our advertising efforts, we’re starting small, testing carefully and making improvements on as we learn what works. We will slowly roll this capability out to more advertisers in the coming weeks and months.”

This will boost the twitter earnings too. company is expecting to have more than 200% earning jump this year.