Google rolls out +1 button on ads
Google has announced that it has started displaying Google ads with +1 button. Now users can see if these ads were useful for any of his friends. Users can now +1 any ads to report that ads are relevant.
Google wrote on Adwards blog,”Starting today, if you’re running display ads through the Google Display Network, you may begin seeing the +1 button and annotations with your ads. Now, with a single click, people can recommend your ads’ landing pages to their friends and contacts.”
This will improve the relevancy of ads. Google also added,”we believe that incorporating personal recommendations into display ads has the potential to change the way people view advertising. A display ad becomes much more powerful when people can see which of their friends and contacts have chosen to endorse it.”
This new idea will add visitors engagement with the ads which a nice idea. Facebook already has this with like-able ads.