Facebook’s Director of Design Kate Aronowitz said,” We were just blown away by the Sofa team’s work, from their Mac and web software to the interfaces and brand identities they created for clients. The more we got to know them, the more we realized that their passion for working in small teams and iterating to find solutions to hard problems matched our own culture. We can’t wait for them to join the team.”
Sofa has also wrote in its blog, “We expected to keep working at Sofa forever. But after Facebook first made contact, we were quickly convinced to join forces. Facebook is full of talent and has a great culture. We feel challenged and at home at the same time, and can really get things done there. But equally important, we believe that at Facebook, we will be making a real difference to a lot of people’s lives.”
Facebook truly respect talent and it always try to get best talent to work with Facebook. This step is again a proof of this.