Google Chrome to Get Native Ad Blocker Next Year

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We have been talking about rumored native ad blocking feature of Google Chrome. Now it is being reported that Google Chrome will get this feature early next year.

It seems bit odd because Google’s major earning source is its advertising business. Still, Google is planning to introduce a native ad-blocking feature in Google Chrome. This will help users and they will not have to rely on third-party extensions. It will also allow Google to ensure the good web experience.

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Google Chrome’s built-in ad blocker will not block all ads but it will surely hit the annoying ads. Chrome could also block Google’s own ads if it finds it unacceptable. In this way, Chrome’s ad blocker will not affect genuine publishers who show fewer ads and keep ads away from the content.

Unacceptable ads are being determined by the Coalition For Better Ads. For this, Google, Facebook, News Corp, and the Washington Post have made a group decide the standard and guidelines. But this is also controversial because these companies will be deciding the way the web will look.

Google has also added Ad Experience report under Google Web Tools. It will report if Google finds any of advertisement violating the Better Ads Standards or mislead visitors. You can also read Google’s new best practices guide.

These standards were made after proper research and it involved around 2500 participants. On the desktop, it will ban “pop-up ads, auto-playing video ads with sound, prestitial ads with countdown timers and large sticky ads.” On mobile devices, it will block pop-up ads, prestitial ads, ads with density greater than 30%, flashing animated ads, autoplay video ads with sound, poststitial ads with countdown, full-screen scroll-over ads, and large sticky ads. After this, the web experience will be better for Internet users.

Google aims to build better ads experience because it does not want people to block ads and affect publishers.

This move is beneficial for Internet users but a reason to worry for web publishers. Web publishers including bloggers and website owners who rely on ads revenue are already struggling. After the introduction of native ad blocking feature on the most popular browser, ads impression will go down. The only relief is that Google will still pass acceptable ads.

We at Techlomedia, always try to keep ads in control and avoid any kind of irritating ads. So, you can whitelist our website if you are using any kind of ads blocker. The advertisement is the only revenue source for us and it helps us in getting salary and paying our bills.


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Deepanker Verma
Author Deepanker Verma

Deepanker Verma is a well-known technology blogger and gadget reviewer based in India.

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