Apple has increased the price of its Apple TV streaming service in the US and a few other markets. The company has also raised the price of the Individual Apple One plan, which bundles Apple TV with other Apple services.
The Apple TV monthly subscription in the US now costs $14.99, up from $12.99. The annual plan has also increased from $99 to $119. The new prices apply to the US, Brazil, Chile and Mexico.
Apple has also increased the price of the Individual Apple One plan from $19.95 to $21.95 per month. The bundle includes Apple Music, Apple TV, Apple Arcade and iCloud+, among other services. The Family and Premier plans were already made more expensive last month, so they are not part of this latest increase.
The good news is that there is no price change for Indian users. Apple continues to list Apple TV at ₹99 per month in India after the seven-day free trial. The Individual Apple One plan also remains at ₹195 per month in India. Apple’s current Indian pricing page lists the Family plan at ₹365 per month.
This is the fourth time Apple has increased the US price of Apple TV since the service launched in 2019. It originally cost $4.99 per month before increasing to $6.99 in 2022, $9.99 in 2023 and $12.99 in 2025. The latest increase brings the monthly price to three times its original launch price.
The timing is also notable. Apple has been adding more content to the service, including live sports. In the US, Apple TV now carries Formula 1 coverage and Major League Soccer, alongside its original shows and movies.
There is no indication that Apple plans to increase these Indian prices as part of the latest hike.
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